Scaling is hard

You’ve worked your fingers to the bone for years. Building the seed of a dream to come. Now you have customers, a product they like, and maybe some new investors. It’s time to hit the big time.

Or maybe you’ve been around for a while and have a sizeable team, but now you’re ready to double-down and really go for it.

Either way, you’re at an inflection point where growth is the goal, scale is the name of the game, and huge increases in efficiency and effectiveness is how you’ll get there.

Scale doesn’t mean doing the same thing but harder.

Cost of acquisition isn’t a linear metric, nor should it be. Market dynamics change as your business scales and investors want to see acquisition costs drop and brand value increase as the business grows.

But, the challenge scale-ups often face is that as the business grows, and more money is invested for growth, marketing teams start to struggle as expectations and complexity rise dramatically. As does cost of acquisition. The find their playbook and their capabilities ill equipped for the future.

So cost of acquisition rises and brand value stays stagnant.

It’s time for marketing to get focussed, efficient, and effective. That’s where we can help: