Scale doesn’t mean doing the same thing but harder.
Cost of acquisition isn’t a linear metric, nor should it be. Market dynamics change as your business scales and investors want to see acquisition costs drop and brand value increase as the business grows.
For Scaleups
The challenge scale-ups often face is that as the business grows, and more money is invested for growth, marketing teams start to struggle as expectations and complexity rise dramatically. As does cost of acquisition. The find their playbook and their capabilities ill equipped for the future.
So cost of acquisition rises and brand value stays stagnant.
For Enterprises
Enterprises often reach a point where the marketing team is bloated and inefficient. Sometimes this is because they are focussed on the day-to-day minutiae of executing against an established marketing playbook and they’ve lost sight of the bigger picture. Other times it’s because they’ve reached the limit of their capability or capacity and they need an injection of new capability or perspectives.
It’s time for marketing to get focussed, efficient, and effective. That’s where we can help:
Evaluate
We evaluate a firms’ commercial marketing performance, ways of working, strategic marketing capability and supporting systems and technology. We review the interface between the marketing team and the wider organisation, how marketing connects into firm strategy, and how the marketing team responds to shifting market dynamics and drivers. Through this process we find opportunity for transformative shifts in approach and formulate a plan for action. See some examples here >>
Collaborate & Align
We drive collaboration & alignment across the organisation at the executive level and within teams. Ensuring that budget, scope, execution and expectations are aligned, and that role descriptions in marketing and ways of working are optimised for productivity
Empower
We help teams and individuals grow their capability and execute change programs to ensure that capability is well leveraged. We bring in trusted partners who are specialist in their domains to raise the bar, constructively challenge the status quo, solve the tough challenges, and ‘be the change’ so existing teams can learn from them in an ongoing way.