Marketing, as a department and a discipline, is often stuck between a rock and a hard place. From the outside looking in it’s easy. An ad, a website, a logo. How hard can it be? Why does it cost so much and take so long?

The marketer knows why. The difference between success and failure can be a very thin line. And the work required to stay on the right side of that line in a predictable, commercially astute, and high-quality way is enormous.

How we can help

Modern Marketing Group was formed to help CEOs and Marketing leaders to ensure that Marketing is an effective force in helping them achieve their growth ambitions.

Evaluate | Align | Empower

Evaluate

We evaluate the current state of marketing within the organisation

• Marketing performance and impact on commercials,

• Ways of working

• Marketing capability and systems

• Organisation-wide view of marketing and jobs to be done

• Marketing strategy and alignment

Align

We align executives and teams in terms of the scope of marketing and forward expectations and budget

Empower

We help teams and individuals grow their ability and execute strategic change programs to ensure capability is effective and well leveraged. We bring in trusted partners who are specialist in their domains to raise the bar, solve the tough challenges, and be the change so existing teams can learn from them and a cultural change is embedded.